MARKETING
YOUR HOME WITH STYLE Let's break down four very popular home stylings:
Classic Sophistication Style: Elegant
and Formal Accessories: Fine China - Tea Cups - Silver - Crystal - Art Pieces Colors: Cream, Tan, Brown pared
with Black, Sage Green or Plum Value-Added Upgrades: Granite Slab Counter Tops in the Kitchen, High-end Kitchen Appliances
like Bosch, Electrolux, Viking, Sub Zero or Wolf Classic Suburban Style: Relaxed, Comfortable, Clean and Contemporary Accessories:
Color-coordinated coffee mugs - Cozy throws - Wicker Baskets Colors: Go for some color - make it flow from space
to space - Bold accent walls Value-Added Upgrades: Pergo Flooring, Attractive but less expensive Corian or Formica Kitchen
counter tops, Energy Star rated appliances, durable Berber Carpets Urban Chic Style:
Relaxed or Formal, reflecting a current cutting-edge sophistication, elegant yet trendy. Accessories: Cocktail glasses,
Decorative dishes in silver, crystal or fine china, Contemporary Art Books displayed. Colors: Varying shades of
brown & black, metallic & cream. Splash of color, muted shade of green or plum Value-Added Upgrades: Eco-friendly
appliances, FSC Certified materials, Sleek European designed and energy-efficient Vestfrost refrigerators, Franke sinks, bold
Kohler designs
Bohemian
Chic Style: Kitchy, Artsy Accessories: Mugs you painted yourself, Cool art on the walls, anything as long
as it's not overwhelming. A little goes a long way when it's Kitchy or cool. Color: Oh yeah!! Colors are
"in" Value-Added Upgrades: California Closets can make the most of a small space, and Storables can help
you show your buyers that all their "cool stuff" will fit comfortably. Go ultra cool with Modern Faucets from
Tres, or the latest in high-tech home lighting
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